The quantum advances in neuroscience research have provided parents with the qualitative data to help edify children’s self-esteem; that is, children’s positive self-image and character traits. The Positive Minute is a daily, one-minute program using positive mind concepts to help mold and shape children’s mental perception, belief systems, and character ethos. Positive mind concepts are mental stimulators, motivators, and protective processes that become wired into children’s unconscious minds, effecting qualitative change in children’s self-concept, character traits, moral excellence, and behavior. Positive mind concepts can also be mental agents of change-developing in children’s unconscious minds the right principles, standards, and paradigms by which to live.