Leadership the Sven-Gran Eriksson Way examines the leadership style of the England football manager Sven-Gran Eriksson. Our argument is that Erikssons approach is important because it brilliantly exemplifies a new leadership which defies conventional and historical stereotypes of how leaders think and behave. Eriksson is not a tub-thumping bellower of orders. He is no dictator. Instead, he is a modern leadership archetype, a leader we can all learn from.